Launching a new product takes a lot of research. Aimed at a younger audience, Wyndham realized that their traditional product wasn’t reaching audiences at the same pace as previous generations. Through focus groups and surveys throughout the nation, we came up with a product that matched a vacation style for each personality, your Vacationality.

As the cornerstone of this branded product, we created a fun quiz for self discovery of each personality.

For true sharing capabilities, we built this to be fully functional on all devices.

My Role:

Creative Director & Design Lead

Product UX and UI Design
Customer Experience Design
Consumer Research