While at Hart Associates, I had the pleasure of working on quite a bit of fun projects for La-Z-Boy, including redesigning their site and introducing an eCommerce platform.

I led the design for UX through front-end development, creating the user flows for logging in, product exploration, and the shopping cart. We allowed each piece of furniture to be customized and viewed with any available fabric on the site and a 3D room planner, giving access to build your room and furnish it with La-Z-Boy products.

After launching the site, mobile traffic started growing. To best optimize, I led the project to give a fully customized experience anywhere you are.

My Role:

Design Lead

Product UX and UI Design
Customer Experience Design
Consumer Research
eCommerce Design